Fire

"Japanese Fashion" and "Japanese Heart"
Spring, summer, autumn, winter, four seasons, facial expressions change with each season, and patterns and designs unique to Japan have been passed down since ancient times. Natural phenomena and events that exist in the world. The wisdom of those who wish to express it in form.
I want to tell you that this unique Japanese way of expression is "fashion".

"和" is the "heart" of Japan.
Through a brand called "Soul of Fire". To everyone I meet.
"Japanese Fashion" and "Japanese Heart"
Learn from the past, seize the present, and move towards the future.

Fire extinguishing is...
There were many fires in Edo Town, and it is said that "battles and fires are the flowers of Edo".
The first people to arrive at a fire are "firefighters," as their name suggests.
Jump into the fire bravely and watch the fire go out. If the fire is put out, it will disappear.
The people in the town looked at them with admiration and felt their "fashion".
火消魂
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